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The Evolution of Serviced Apartments: A Personal Journey Through Time and What Lies Ahead


The story of serviced apartments is one of growth, adaptation, and innovation. Let’s take a stroll down memory lane and reminisce about the good old days while pondering what the future has in store for this dynamic industry.

It’s the 1970s and businesses are starting to see the need for a more comfortable, home-like solution for their employees on extended assignments. That’s when the concept of serviced apartments was born, offering a humble alternative to traditional hotels. Back then, these apartments were simple and unpretentious with basic furnishings and essential amenities.

Fast-forward to the 1990s, and the serviced apartment industry began to embrace luxury. Guests wanted more, and developers listened. High-end furnishings, cutting-edge appliances and a host of on-site amenities like fitness centres and concierge services became the norm. It’s safe to say that this era marked a turning point for serviced apartments as they started to appeal to a broader audience, including leisure travellers.

Now in 2023, serviced apartments have come into their own, cementing their place in the hospitality landscape. Technology has played a huge role in this evolution with smart home systems, lightning-fast internet, and user-friendly booking platforms becoming standard features, let’s not forget the rise of remote work and the gig economy, which have only served to increase the demand for flexible living spaces.

So what does the future hold for serviced apartments?

1. Sustainability: We can expect to see eco-friendly practices like energy-efficient appliances, solar panels, and waste reduction measures becoming increasingly common.

2. Personalisation: serviced apartment providers will harness the power of data and technology to create bespoke experiences. Imagine personalised welcome packages, curated local experiences and even custom-designed interiors to make each stay truly unique.

3. Hybrid Spaces: Work-life balance is more important than ever, and serviced apartments will adapt by offering versatile spaces that cater to both professional and personal needs. Living rooms that double as functional workspaces and on-site co-working facilities are just a few examples of what we might see.

4. Health and Wellbeing: Serviced apartment providers will continue to prioritise health and wellbeing by offering amenities such as fitness centres, wellness programs and innovative ways to ensure guests feel comfortable and secure during their stay.

The serviced apartment industry has come a long way and we can’t wait to see what the future holds.

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